Case Studies

Hollygrove Market and Farm

Location: Louisiana
Submitted by: Emilie Taylor

	1) What issues where addressed? • The masterplan and out door classroom at the Hollygrove Market and Farm are improving access to fresh produce while re-visioning land use policies in an urban environment. Additionally the Market and Farm will create new jobs in a recovering neighborhood, provide an alternate source of income for the community, and provide examples of sustainable building practices (such as collecting rainwater and recycling materials). In terms of social implications, the project works to build community capacity through a local production/distribution system.
	2) What were the results of design? • Social = Food security, Local identity, Cultural Heritage, & Community Gathering • • Economic = Supplemental income & Microbusiness • • Environmental = Storm water retention, Land reuse & Local food sourcing
	3) How were results measured or accounted for? • The tangibles can be measured by counting a change in the immediate community of number of gardens planted, number of cisterns installed, the number of people taking urban farm training classes, and the number of jobs created at the market and farm • • We can also measure the number of people visiting the market on any given week • • In the long term, the success of the project can be measured by tracking the rates of diabetes and other diet-related health issues in the Hollygrove neighborhood compared to others in the city.
	4) How did the community participate in the design process? • The community originally came up with the idea of a market and farm as part of the post-storm recovery of their neighborhood. They approached us, at the Tulane City Center, to help develop their idea, establish a program, create a master plan for the site, a visioning document for fundraising, and to build a few of the components on the site. Throughout the design and phased construction on site the community shares ideas and gives feedback on the designs at meetings, meals, and during the active market hours. Community meetings are run through the Carrolton-Hollygrove Community Development Corporation.